A Discussion of Leadership Theories as they Relate to Information Systems Leadership

Chih-Yuan Chou, Purdue University
Linda L. Naimi, Purdue University
 Introduction
What is leadership? In the past years, people have given this term a lot of different explanations. Someone said leadership is influence, while someone claimed leadership is the capacity to translate vision into reality. Researchers believe that the effectiveness of group performance is determined in large part by the leadership structure of the group, and thus leadership attracts people’s eyes in the area of social science (Borgatta et al., 1954). Trevisani (2015) stated that leadership is a holistic spectrum that can arise from higher levels of physical power, superior mental energies, higher abilities in managing the overall picture, higher abilities in specialized tasks, higher ability in managing the execution of a task, and higher level of values, wisdom, and spirituality, where any leader derives its leadership from a unique mix of one or more of the former factors. We cannot argue that Trevisani’s viewpoint on leadership is wrong; however, his statement on leadership has not described what leadership is in a complete way. In fact, there are a  variety of existing views on describing leadership. Some researchers conceptualize leadership as a trait or as a behavior, whereas others view leadership from an information-processing perspective or relational standpoint (Northouse, 2012). In the following sections, we will show you the highlight of leadership theories, a brief review for information systems (IS) leadership papers in recent years, and then discuss the similarities and differences between the different approaches and theories.

TRENDS IN ROBOTICS IN INFORMATION SYSTEMS:         A BRIEF REVIEW AND FUTURE DIRECTIONS

 

Chih-Yuan Chou, Purdue University

Linda L. Naimi, Purdue University

 Abstract

This paper collates current business and research trends on robotics with logistical, medical, and    domestic applications which are highly relevant to information systems. The main purpose of this study is to briefly help readers sort out the business and research trends on robotics in information systems. Three main directions are provided for reference. It is expected that the systematic review would pro- vide a clear view on the research potentials and thus help readers have a great possibility to catch the robot-related trends.

 

Marketing Strategies for Older Consumers, .Estle Harlan, DBA, MPA, CLA, Harlan Business Consultans, 1952 NE Spindrift Ct, Lincoln City, OR 97367, 541-994-5843 , estleharlan@gmail.com    

Abstract

            The purpose of this research is to explore the literature for insights into marketing strategies that would successfully appeal to the perceptions and values of older consumers.  “Older” consumers are the generations that include and precede the cohort known as baby boomers, with baby boomers being born between years 1946 and 1965.  Traditional marketing strategies often rely on messages that seem to stereotype older consumers, emphasizing characteristics related to age, health, or social standing.  Emerging marketing strategies recognize that older consumers may react negatively to the traditional message because their self-image may be quite different from the stereotypical image.  Older consumers may react to the stereotypes as distortions of their identity.  For many older consumers, the focus on chronological age has been replaced by an association with perceived age or subjective age that resonates with more youthful marketing messages.  They may have a more positive response to marketing strategies that respect the roles of tradition and nostalgia, while connecting to a range of needs and values deemed relevant by today’s older consumers. 

            Keywords:  age, baby boomers, market segment, marketing strategies, older consumer, perceptions, stereotypes, values